Content Marketing Executive

Job Description

Responsibilities

• Create engaging and persuasive content for our website, social media platforms (Facebook, Instagram, LinkedIn, etc.), email newsletters, and marketing campaigns.
• Write compelling product descriptions that inform and inspire customers to purchase.
• Develop blog articles, promotional copy, landing page content, and other marketing materials.
• Plan, schedule, and manage social media content calendars to ensure consistent and strategic communication.
• Support the planning, execution, and performance tracking of digital marketing campaigns.
• Monitor social media channels, engage with the community, and identify opportunities to increase audience growth and engagement.
• Maintain a consistent brand voice and messaging across all communication channels.
• Develop creative content around seasonal campaigns, book launches, special events, and promotional occasions.
• Collaborate closely with the design, marketing, and product teams to execute content strategies that drive business growth.
• Stay up to date with digital marketing trends, content best practices, and emerging AI tools that can improve productivity and creativity.

Requirements

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related discipline.
• 1–2 years of experience in content writing, content marketing, digital marketing, or a similar role.
• A genuine passion for reading and books, with a strong personal reading habit.
• Excellent writing, editing, and proofreading skills in both Bengali and English.
• Strong attention to detail and the ability to produce high-quality content under deadlines.
• Good understanding of social media platforms and digital marketing fundamentals.
• Highly organized with the ability to manage multiple projects simultaneously.
• A collaborative mindset with strong communication skills and openness to feedback.

Benefits

• Competitive salary based on experience.
• Performance-based annual increment and bonuses.
• Medical Leaves & Govt. Holidays.
• Friendly and collaborative work environment.
• Opportunity to work with one of Bangladesh's leading online bookstores.
• Career growth and continuous learning opportunities.
• Access to books and a culture that encourages reading and personal development.